Recently, I received a phone call from a longtime customer who works in pharmacology and oncology. She’s someone who understands this industry deeply and genuinely loves the quality of our mushroom dual extracts. She hadn’t ordered in a few months.
Why?
Because when she saw our new website and our lower prices, she got concerned. To her, it was a red flag that looked like what often happens in her world — a small company gets bought out, the brand gets polished, the price shifts… and somewhere along the line, the product quietly changes.
She needed to know if that had happened here, and I am so grateful she called because the answer is simple despite the appearance:
Nothing has changed about our mushroom dual extracts.
- We are still the same owners as always.
- We still make every mushroom dual extract ourselves.
- We still source the U.S. grown certified organic ingredients from the exact same sources - using only the fully mature mushroom, never cheaper mycelium or powders.
- We still bottle it ourselves.
- We still label it ourselves.
- We are still the only makers of our product.
BETTER WEBSITE: If you've been with us a long time, you know our 10 year old website needed upgrading because our old system was failing — not just for us, but for you. Orders weren’t integrating well. Content and products weren’t talking to platforms you were starting to use more. Checkout was harder than it should have been. The old website frustrated customers and it frustrated us. So we moved to a platform that finally works the way we always wanted it to.
LOWER PRICES: We lowered prices for a reason that honors a 13 year old promise. We get how it may seem backward in today’s economy. When we started over a decade ago, we priced our products at a level that allowed our small company to survive and grow. That pricing carried us through a recession, inflation, a pandemic, supply chain chaos, and more — and we are grateful to still be here.
Our growth and website change finally created efficiency that allowed us to pass savings back to our community.
- Not because quality changed. It didn't.
- Not because ownership changed. It hasn't.
- Not because we were bought. We were not.
It was because of our commitment to values and a calling to serve our community - you.
We built this company on a community model — serving our neighbors with the very best mushroom dual extracts we can make. That model carried us through ten years of uncertainty, and I firmly believe it will carry us through ten more.
If you ever have a question, please call me. Email me. Ask. We’re still here - still hands-on - still small - still committed - and forever grateful for every one of you.
— Christian
Half Hill Farm Inc
